Market demand and customer group analysis of non-woven water-based ink
Date: Jan 25 2024 From: Star Color
With the increasing awareness of environmental protection, non-woven fabrics have been widely used worldwide as an environmentally friendly material.As a new type of printing material,
non-woven water-based ink has gradually become the new darling of the printing industry with its environmental protection, safety and low toxicity characteristics.This paper will make an in-depth analysis of the market demand and customer groups of non-woven water-based ink, in order to provide useful reference for related enterprises and researchers.
Characteristics and advantages of non-woven water-based ink
Non-woven water-based ink uses water as a solvent to replace harmful organic solvents in traditional inks, so it has the following characteristics and advantages:
Environmental protection: non-woven water-based ink is non-toxic and tasteless, does not contain harmful organic solvents, greatly reducing the pollution to the environment.
Safety: non-woven water-based ink is non-flammable and explosive, reducing the safety risks in the printing process.
Wide applicability: non-woven water-based inks are suitable for printing various non-woven materials, such as cotton, hemp, polyester, SMS ，etc.
Good printing effect: non-woven water-based ink is bright and full, with good coloring ability and covering power, and can meet the high quality printing requirements.
Adhesion and durability: non-woven water-based ink has good adhesion and durability, printed matter is not easy to decolorize, crack, long service life.
Non-woven water-based ink market demand
Market demand overview: With the improvement of environmental awareness and the rapid development of the non-woven industry, the market demand for non-woven water-based inks has shown a growing trend.Worldwide, especially in developed countries such as Europe and the United States, the demand for non-woven water-based inks continues to rise.
Market demand drivers:
Strengthening of environmental regulations: In response to global environmental problems, governments have strengthened environmental regulations to encourage the use of environmentally friendly materials and green printing products.
The growth of non-woven industry: as an environmentally friendly material, non-woven fabrics are more and more widely used in medical, packaging, home and other fields, which has promoted the growth of demand for water-based inks for non-woven fabrics.
Increased consumer demand for environmentally friendly products: As consumers become more concerned about environmental protection and health, their demand for environmentally friendly prints is also increasing.
Market demand trend: In the next few years, with the advancement of technology and the popularity of environmental awareness, the market demand for non-woven water-based inks will continue to grow.At the same time, the market demand will be more diversified, and the demand for personalized, high-quality, multifunctional prints will increase.
Customer group analysis of non-woven water-based ink
Customer group Overview: The customer group of non-woven water-based ink mainly includes printing enterprises, non-woven fabric manufacturers, brand owners，etc.
Customer demand characteristics: When customers choose non-woven water-based ink, they mainly focus on the following aspects:
Good printing results: Customers expect non-woven water-based inks to provide high-quality printing results, including bright colors and strong adhesion.
Stable printing performance: Customers expect non-woven water-based ink to have good stability and be able to adapt to different printing conditions and environments.
Quality service support: Customers pay attention to the service and technical support provided by suppliers, and hope to establish long-term cooperation with reliable suppliers.
Customer procurement decision factors: When choosing non-woven water-based inks, customers will consider the following factors:
Quality assurance: Customers want to choose non-woven water-based inks with reliable quality to ensure the quality and stability of printed matter.
Price competitiveness: Under the premise of meeting quality requirements, customers will choose products with more competitive prices.
Brand influence: Some customers pay attention to the brand influence of suppliers, and think that well-known brand products are more secure.
Target customer group positioning: According to market demand and customer characteristics, the target customer group of non-woven water-based ink can be subdivided into the following categories:
Small and medium-sized printing enterprises: These enterprises are more sensitive to cost, pay attention to cost performance, but have certain requirements for printing quality.
Non-woven manufacturers: In order to meet the growing market demand for non-woven products, non-woven manufacturers need high-quality, stable water-based inks for printing production.
Brands with special printing needs: Such customers have high requirements for the quality and added value of printed matter, and are willing to pay a certain premium for high-quality water-based inks.
Customer relationship management: For target customer groups, enterprises should strengthen customer relationship management, establish stable cooperative relationships, provide personalized product solutions and quality service support, in order to improve customer satisfaction and loyalty.
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