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Printing Case: Water based Ink Promotes Paper Bag Printing Upgrade
Date: Jul 29 2025 From: Star Color Views:
In Guangdong, a major manufacturing province in China, there is an enterprise specializing in high-end handbag printing that has written its own growth story through a material innovation. Its in-depth cooperation with Zhongzhixing flexographic water-based ink not only continues the core logic of "technological breakthroughs driving development" seen in classic industry cases but also demonstrates unique innovative wisdom in this niche field.
Precise Problem-Solving: From Industry Pain Points to Material Innovation
The breakthrough of this printing factory began with a precise insight into industry pain points. As an important carrier of brand image, high-end handbags have nearly harsh requirements for printing effects: colors must be full and vivid, and patterns need to be clear and sharp. Although previous suppliers generally met quality standards, occasional issues such as color differences still led to quality problems in printed products. What was more challenging was that as environmental protection thresholds in European and American markets continued to rise, the high VOC emissions of traditional inks became the biggest obstacle to expanding international business.In early 2018, during investigations into industry technologies and supplier selection, the company's decision-makers discovered that Zhongzhixing flexographic water-based ink, with its "high concentration, low viscosity, and low VOC" properties, perfectly matched the three core needs of high-end paper bag printing. After multiple rounds of testing and in-depth communication with Zhongzhixing's technical team, they finally decided to adopt Zhongzhixing's flexographic water-based ink.
Efficiency Leap: A Production Revolution Behind 30% Growth
The production changes brought by this ink were immediate. The low viscosity 特性 ensures better fluidity of the ink in printing machines, reducing downtime for adjustments caused by ink clogging. The high concentration, on the other hand, lowers ink consumption and shortens the ink replenishment cycle. With these dual advantages, the monthly production capacity of the printing line increased by 30%: orders that originally took 5 days to complete can now be delivered in 3.5 days. This compressed delivery cycle has given the company an edge in scheduling peak-season orders.Quality Revolution: A Visual Upgrade from "Qualified" to "Stunning"
Inspired by the concept of refined management, the company has elevated its pursuit of printing quality to a new level. The high concentration of Zhongzhixing ink makes reds more vibrant and blacks deeper, with color saturation increased by 40% compared to traditional inks—ideal for printing paper bags for luxury goods and high-end beauty brands. In the printing of the gold logo for a well-known perfume brand, the ink's low viscosity ensured no smudging at the edges of the hot-stamped areas, achieving a pattern precision of 0.1mm. The pass rate of finished products rose from 82% to 99%, drawing repeated praise during customer inspections.Market Expansion: Low VOC Opens the Door to Repeat Orders in Europe and America
The company has positioned its environmental protection and low VOC characteristics as core competitiveness in exploring international markets. In a test conducted in collaboration with a German environmental organization, the product's VOC emissions were only 1/3 of the EU standard, successfully obtaining EU certification. This advantage directly led to a qualitative change in orders: in 2024, orders from European and American customers increased by 120% year-on-year, with the reorder cycle for a French department store chain shortened from 3 months to 2 months.
